FOR FOUNDERS PREPARING TO SELL
Your business shouldn't stop because you do.
Preparing to sell? Buyers pay less for a business that depends on its founder. iiwii maps the people, systems, accounts, assets and knowledge your business relies on, and gives you a verified path forward, so it can run, and transfer, without you. Built for founders preparing to exit, owner-operators, and the advisers who support them.
Critical dependency
Stripe has one authorised administrator.
If Alex becomes unavailable, payment administration may be inaccessible.
ACTION: Establish a secondary authorised administrator and document the recovery process.
Built for growing businesses and their advisers
Founder-led businesses · Scaleups · Professional services · Investors
TURN UNCERTAINTY INTO A PLAN
Visibility today. Continuity tomorrow.
The machine-readable map of who and what a company depends upon. See where authority sits with one person, then assign a safe recovery route.
Explore the productKey Person Risk
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Critical Dependencies
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requiring attention
Recommended Actions
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prioritised by impact
THE BLIND SPOT
Most businesses know who their important people are. They don't know everything those people control.
These aren't people problems. They're continuity risks.
One person. Multiple consequences.
THE PRODUCT
Know what would break. And what happens next.
iiwii builds a live map of people → systems → accounts → assets → processes → relationships → knowledge. Each risk has an owner, a reason and a next action.
Explore the productKey Person Risk
—
Critical Dependencies
—
requiring attention
Recommended Actions
—
prioritised by impact
Fictional progression, not a forecast or live workspace score.
HOW IT WORKS
From hidden dependence to operational resilience.
MAP
Discover your people, systems, accounts, assets and external relationships. See how everything connects.
PROTECT
Identify single points of failure, assign recovery owners and create clear handover instructions.
SIMULATE
Test what stays operational, degrades or becomes blocked when someone is unavailable, and which plans are ready.
Remove the single point of failure
BE PREPARED FOR ANY SCENARIO
People become unavailable. Good businesses plan for it.
THE AHA MOMENT
If Alex wasn't here tomorrow, what would happen?
Try a fictional example. See the difference between a dependency that still works and one that needs an immediate recovery plan.
Simulation · fictional demo workspace
Alex Carter · Available
Key-person risk — / 100
Connected dependencies remaining operational
0 / 0
Scenario coverage, not the iiwii Score.
M&A DUE DILIGENCE
Don't acquire a business you can't operate.
Make founder dependencies visible before close: ownership, approvals, undocumented processes and missing recovery routes.
Illustrative transfer readiness
Fictional sample progression, not a customer result.
FOR ADVISERS
Continuity becomes evidence.
TRUST BY DESIGN
Clear ownership. Safer recovery. Evidence you can inspect.
No password vault required
Map who holds control and how access can be recovered; don't store plaintext credentials.
Least privilege
Name recovery owners without granting everyone permanent access.
Traceable decisions
Track evidence, changes and the reasons behind every risk assessment.
PRICING
Make your business ready to sell without you.
SME Continuity: £495 setup plus £99 a month, includes any applicable VAT. For founders preparing to exit first, and for owner-operators and advisers too.
For founders, personally
Key Person Continuity
£295 first year, then £99 / year
Includes any applicable VAT. Cancel the yearly renewal any time.
- A guided handover setup you complete yourself, in about an hour
- A Handover Pack for the people you trust
- Read-only access for your trusted contacts
- An annual review
- iiwii never stores passwords
For businesses
SME Continuity
£495 setup + £99 / month
Per workspace. Includes any applicable VAT. Cancel the monthly plan any time.
- Guided onboarding: set up in about an hour with AI pre-fill, then an iiwii review of your map within 5 working days
- iiwii Score and key-person risk, with the reason for every score
- Dependency map and single points of failure
- Unavailability simulations and recovery plans
- M&A readiness view of founder-held dependencies
- Monthly reviews and live continuity scores
Larger businesses
Continuity Plus
Talk to us
For groups, multi-entity businesses and transactions that need more than one workspace or a tailored scope.
Book a callleon@cardiffgiant.ventures
Preparing to sell
Buyers discount a business that depends on its founder. Show what transfers, and fix what doesn't, before due diligence.
Owner-operators
Know what would stop if you, or a key person, became unavailable tomorrow, and what happens next.
Advisers and accountants
Run iiwii for each client business. Every client workspace is billed separately.